Proper use of the Rotary emblem
Rotary colors
Color types Rotary royal blue (or PANTONE® 286) Rotary gold (or PANTONE® 123 C
[for coated paper] or PANTONE® 115 U [for uncoated paper]) Rotary metallic gold
(or PANTONE® 871) [This will only produce when printing the spot color on coated
paper.]
Special uses of the emblem
Backgrounds
Size
Improper emblem uses
- Never delete the words “Rotary International” or any other elements of the Rotary
emblem.
- Never add elements within the Rotary emblem.
- Never replace the text in the Rotary emblem with new text.
- Never fill in the center of the keyway.
- Never distort the shape or proportions of the Rotary emblem.
- Never reproduce the emblem in more than two colors.
- Never use non-Rotary colors in two-color reproductions.
- Never place over complicated graphics or photographs.
- Avoid frivolous use of the Rotary emblem.
- See What's wrong with this picture? to take a quizz of common mistakes